Underground work mark and icon
Underground Logo in red block
Underground logo with artist mural
Underground's web pages

A Revitalization of Underground

My team at Visual Soldiers partnered with WRS Inc. to help revitalize Underground’s strategy, brand identity, and web experience and bring their new vision of creating a sustainable community to life.


From the beginning, the big picture of Underground’s new development was always to generate a sustainable community. The mark was designed as a dynamic open canvas that could support a variety of textures and lifestyle photography.

Mimicking the brand identity’s vibrant look and feel, we designed and developed a seamless web experience for Underground. Visitors can follow the development, view the latest news articles, see upcoming events, and explore the directory of restaurants, shops, and entertainment.


Experience Underground at www.undergroundatl.com.

  • Brand Strategy
  • Copywriting
  • Web Design & Development
  • Creative Direction
  • WCAG Compliance
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